Another real estate evolution: New Redfin program will enable home purchases with no agent

Redfin, the national real estate brokerage, is introducing a new venture that enables house hunters to buy properties without representation, saving commission fees for both buyer and seller.

The company launched Redfin Direct as a pilot program in Boston in March, and first formally announced the venture in its first-quarter earnings release Wednesday. CEO Glenn Kelman spoke with MarketWatch about Redfin Direct before it was announced publicly.

At a moment of immense churn in the real estate industry, with billions of dollars backing big bets to upend the way Americans buy and sell homes, Redfin Direct represents a smaller tweak, but one that could still have big disruptive potential.

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