Uber Eats is one of the cheapest delivery apps, but prices may rise post-IPO

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Uber Eats seems to be focused more on scale than profit ahead of the IPO, analysts said.

Uber Eats is devouring the delivery market, but it may eventually bite off more than it can chew.

Uber UBER, -7.62% had a lackluster IPO Friday with stock trading below its IPO price of $45. The success of Uber Eats is critical part of the company’s strategy going forward, Uber said in its IPO prospectus. The rideshare app’s Uber Eats platform, with a network of restaurants in over 500 cities globally, raked in $7.9 billion in gross bookings in 2018, according to the IPO prospectus filed with the Securities and Exchange Commission.

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