Consumer Watch: Where Aurora sees cannabis opportunity beyond selling buds in Canada

As recreational marijuana moves beyond buds, and countries besides Canada mull legalization, cannabis companies have a lot of potential roads to travel as they seek to grow.

Aurora Cannabis Inc. ACB, +3.58%ACB, +3.09% , the second-most valuable marijuana producer in the world, is establishing a different path than some of its rivals in the marijuana industry. It has yet to purchase U.S. marijuana assets, as Canopy Growth Corp. CGC, +0.22%WEED, +0.10%has done, nor signed on a major U.S.-based partner like Cronos Group Inc. CRON, -0.59%CRON, -0.97% has, nor pushed hard at CBD and hemp, like Tilray Inc.

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