IPO Report: Entertainment giant Endeavor is going public: 5 things to know ahead of its IPO

Endeavor Group Holdings Inc., a Los Angeles–based entertainment powerhouse, is planning an initial public offering that will give investors a rare chance to buy shares in a talent agency.

The company was formed by the merger in 2009 of the William Morris Agency with Endeavor Talent Agency, a boutique firm created by current Chief Executive Ari Emanuel. In 2014, William Morris expanded further with the takeover of sports and modeling agency IMG, before going on an acquisition spree that included in 2016 the purchase of the world’s biggest mixed-martial-arts organization, UFC, among other high-profile properties.

In its prospectus, Endeavor claims to have represented more Oscar and Grammy winners than any other talent agency in 2018, as well as more than 60% of the headliners of major music festivals in the U.S.

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