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As Justice Department prepares antitrust case, Facebook and Google face a billion-dollar question: What’s your data worth?

Billion-dollar industries are built around the collection, compilation and protection of consumers’ personal data — from social-media platforms to e-commerce sites to data brokers.

While the federal government gears up for possible antitrust scrutiny on the data-driven business models of tech giants Facebook FB, +2.98% , Apple AAPL, +2.66% , Amazon AMZN, +2.83% and Google, there’s a twist: Many courts are still grappling with the basic question of whether someone’s data even has monetary value.

The Wall Street Journal reported that the Justice Department is preparing an antitrust investigation into Alphabet Inc.’s Google GOOG, +2.08%GOOGL, +1.97% .

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