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American Express expands Gold Card restaurant rewards, tempting consumers away from lucrative travel perks

Is the way to a consumer’s wallet through his stomach? American Express AXP, +1.41% is betting that the answer is yes.

Beginning this week, American Express will reward Gold Card holders with 4X points on purchases made at restaurants worldwide. Previously, the credit-card company only rewarded customers for spending money at restaurants in the U.S.

AmEx Gold Card customers can now use an annual $120 dining credit for the online wholesale retailer Boxed. The dining credit can also be used on purchases at Grubhub GRUB, +3.29% , Seamless, Shake Shack SHAK, +3.04% , The Cheesecake Factory CAKE, -0.58% , and Ruth’s Chris Steak House.

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