Starbucks testing reusable cups in London to help consumers ‘do the right thing’

Use less, save more.

That’s what Starbucks aims to do with a new reusable cups initiative.

The coffee giant teamed up with environmental charity Hubbub to launch a pilot program at London’s Gatwick Airport, the second-largest airport in the U.K., to let customers to borrow a cup instead of using a paper or plastic one. Customers can dispose of the cup before boarding flights at “Cup Check-In” points inside the airport. The used cups will be washed, sterilized and taken back to Starbucks SBUX, +0.68% for re-use.

The goal for the one-month pilot program is to stock 2,000 reusable Starbucks cups at Gatwick’s South Terminal, the Associated Press reported.

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