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Nike adds plus-size mannequins to highlight the ‘full range of athlete figures’

Nike NKE, -0.20% is making strides on inclusion efforts.

The athletic wear giant debuted curvy mannequins this week on the new women’s floor at its flagship store in London to showcase figures of all shapes and sizes.

The women’s floor in its Oxford Street store features a plus-size mannequin front and center dressed in a black sports bra and matching leggings with her hands stretching above her head.

“Highlighting a full range of athlete figures, the space shows multiple plus-sized and para-sport mannequins, a first for the city’s store,” Nike said in a statement to USA Today.

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