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The real reason companies like Target are offering paid parental leave and child-care

Retailers’ increasing embrace of family-friendly benefits is a step in the right direction, experts say — but it’s large-scale investment and systemic change that will have the biggest impact on workers’ access to quality child care and paid leave.

Target TGT, -0.58%announced this week it would expand its 20-day backup care benefit to include all hourly and salaried employees at stores and distribution centers, rather than just employees at company headquarters, beginning this fall. It will also offer paid family leave for hourly and salaried workers effective June 30 — including for those who work part-time — and recently upped its reimbursement amounts for employees’ adoption and surrogacy fees.

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