This ridiculous GE video showing 14 steps to reset a smart lightbulb has suddenly gone viral

How many steps does it take to reset a GE smart bulb?

Apparently, 12 to 14.

Creating a step-by-step video illuminating GE GE, +2.90% customers on how to do a factory reset on their C by GE bulbs probably seemed like a bright idea at the time. Unfortunately, the procedure spelled out in the three-minute clip is so complicated, that the video (first released in January) has gone viral over the past 24 hours after business writer Josh Jordan shared it on social media with, “They want to see how far they can push their customers before they snap.

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