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The New York Post: Toys ‘R’ Us plans its return, with stores opening before holiday season

The makers of Little Tikes, Bratz dolls and L.O.L. Surprise! toys are signing on as the owners of Toys “R” Us gear up to open new stores in time for the holidays.

“This market needs a self-standing toy store, that’s for sure,” MGA Entertainment Inc. CEO Isaac Larian told Bloomberg News. “We will sell them inventory.”

Richard Barry is a former Toys “R” Us executive who is now CEO of Tru Kids Inc., the new owners of the iconic toy retailer and its signature Geoffrey Giraffe mascot. Barry pitched his plans for the new version of the chain to toymakers at an industry conference last week.

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