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The Wall Street Journal: Women’s World Cup on pace for record TV viewership — to nearly 1 billion

The Women’s World Cup is just past the halfway mark and already it is on pace to break several viewership records, both in the U.S. and across the globe. 750 million people watched the tournament in 2015; FIFA estimates that nearly 1 billion could tune in this summer.

While the audience boost is a sign of growing interest in the women’s game around the world, it wouldn’t have happened if global broadcasters hadn’t decided to give female footballers prime-time slots on broadcast networks instead of cable channels.

Consider Fox FOX, +1.50% , which controls U.S. broadcasting rights to the men’s and women’s World Cups through 2026.

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