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Why Airbnb launched vacation ‘Adventures’ — just don’t call them ‘tours’

Airbnb is expanding its “Experiences” business to include “Adventures.”

Airbnb Adventures, officially launched on June 13, will be multi-day and overnight trips for up to 12 guests, led by local hosts. They’re completely planned, meaning travelers don’t need to worry about accommodation, meals, or itinerary.

‘Millennials look at ‘tours’ as an older seniors tour group. They think they’re going to be on a bus with a group of old people and then go to a museum and see some statue.’

—Ed Radonic, RadonicRodgers Strategy+

Airbnb is currently offering more than 200 of these organized trips, with more coming before the end of 2019.

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