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Beyond Meat stock climbs after it unveils new Beyond Beef product for later this week

Beyond Meat Inc., the maker of plant-based meat products, said Wednesday it’s launching its new ground Beyond Beef product later this week, sending its stock higher.

The Beyond Beef product is designed to taste and look like traditional ground beef — it even has marbling — for tacos, Bolognese sauce and more. It’s made from a combination of pea, mung bean and rice proteins. A four ounce service contains 20g of protein, according to Beyond Meat BYND, +6.56% Founder and Chief Executive Ethan Brown.

The new product will be available at select stores later this week and will then be rolled out to others in the coming weeks, including Amazon.com Inc.

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