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Amazon Prime Day kicks off the months-long back-to-school shopping season

Amazon.com Inc.’s Prime Day shopping event has become the kickoff to the important back-to-school season as shoppers increasingly go online for deals, a RetailMeNot survey shows.

Data from RetailMeNot found that 84% of retailers now consider the period around Prime Day the most important time for online sales during the back-to-school season.

Prime Day will take place over 48 hours from July 15 to July 16 this year.

“With the back-to-school shopping season starting with Prime Day, all retailers have an opportunity to capture early sales by participating in Prime-related promotions,” said Michelle Skupin, RetailMeNot’s senior director of marketing and communications, in a statement.

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