Amazon Prime Day for July 15-16 sparks deal frenzy from Ebay, Target and Walmart

July sales are heating up as retailers look to slow Amazon.com Inc.’s Prime Day momentum, and drive consumers to their sites with deals of their own.

Amazon AMZN, +1.51% is hosting its Prime Day shopping event across two days this year, July 15 and 16. The e-commerce giant says there will be more than one million deals across 18 countries, including price discounts on televisions and Amazon devices.

The company will also launch exclusive products and celebrity collaborations like merchandise from Nickelodeon’s JoJo Siwa and a Schwinn electric bike just for Prime members.

Read:How Amazon and Walmart’s next-day shipping could bust your budget

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