A recession-proof industry you can count on: pet care

Recession-proof industries are unique.

They sell stuff that people buy no matter what’s happening in the economy — things like electricity, internet access, toilet paper. And now pet care.

That’s right: America is pet obsessed. Pet ownership is up. Spending on pets is up. In fact, we actually spend more on our pets during a recession.

We’ll dig into the details in a moment and look at three companies in a niche of this recession-proof industry that can bolster your portfolio.

But first: Around 85 million U.S. families own a pet, according to the National Pet Owners Survey. That’s 68% of U.S.

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