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General News: Nestlé’s CEO sees future in plant based burgers, chicken, sausages and bacon

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He’s the man behind KitKat, Nespresso and Haagen-Dazs, but despite manufacturing some of the world’s best-known products, Mark Schneider, chief executive of Nestlé, thinks the future lies with a brand unfamiliar to most – Incredible Burgers.

The plant-based meat substitute is being developed by Nestlé NSRGY, -0.54%NESN, +0.53% the world’s largest food group, in response to fast changing consumer habits.

“The whole notion of giving consumers a choice when it comes to plant-based alternatives is going to be a key theme going forward,” Schneider told MarketWatch in an exclusive interview.

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