Taylor Swift, Will Smith among the celebs joining Amazon for a Prime Day push into new categories

Amazon Prime Day’s biggest attraction may be the all the deals and discounts, but celebrities like Will Smith and Kristen Bell are a close second.

Amazon.com Inc.’s AMZN, -0.49% push for Prime Day 2019 includes a number of famous names, and even a July 10 concert on Prime Video headlined by acts including Taylor Swift, Sza and Dua Lipa.

Prime Day will span two days, July 15 and July 16.

The e-commerce giant is also offering “star-studded deals” like 20% off snack bars This Saves Lives, which donates to charity with each purchase. Actor Kristen Bell appears in a clip promoting the bars and Amazon Prime.

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