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Amazon expects star power from exclusive Lady Gaga beauty launch

Lady Gaga can add “beauty mogul” to her resume with the exclusive launch of her brand Haus Laboratories on Amazon.com Inc. in the fall.

“We are so excited for the launch of Lady Gaga’s new beauty brand, Haus Laboratories, launching this September with Amazon as the exclusive global retailer,” an Amazon AMZN, +0.51% spokesperson said in a statement to MarketWatch, confirming the deal.

Beauty is among the many categories in which Amazon seeks to grow its retail business. In March, the e-commerce giant launched Belei, a private-label skincare brand comprised of 12 products including a charcoal balancing mask and dark spot solution serum.

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