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Outside the Box: The business lesson from Apollo 11 that we shouldn’t forget

As we celebrate the 50th anniversary of the Apollo 11 moon landing this month, much of our attention will be on the “what” and the “who” — the technology that took us there and the heroic teams of astronauts and engineers who did it. But missing from the picture will likely be an important “how”: the free market and research science at work in Project Apollo.

NASA didn’t achieve Apollo on its own. American business and science helped — on contract.

There’s probably nothing more routine, and important, in the American experience as the contract. It’s a mainstay of commerce, and of government-industry-science collaboration.

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