Good news for Beyond Meat? 95% of people who opt for vegan burgers when dining out are carnivores

The meatless burger is becoming more popular among meat-eating consumers.

Some 95% of people who purchased a plant-based burger this year also ate meat, new data from market researcher NPD Group shows.

There were 228 million servings of plant-based burgers at quick service restaurants this year, up 10% from a year ago. And while beef burgers are still the most popular burger on menus with 6.4 billion ordered, growth is flat compared to a year ago, according to the report.

‘U.S. consumers have not given up on beef burgers, but are willing to mix things up every now and them.

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