Jeffrey Epstein’s PR master strategy was a ‘classic tactic of spamming the internet’

Jeffrey Epstein wielded upper-crust cachet and an online PR storm to rehabilitate his image after registering as a sex offender more than a decade ago, according to a recent profile by The New York Times. But the latter tactic would be far less effective if he were to employ it today, reputation-management experts told MarketWatch.

The wealthy financier, who pleaded not guilty this month to sex-trafficking charges, reportedly “surrounded himself with prestige and counted on others to look past what he had done” after serving 13 months in a Florida county jail. Epstein, 66, had cut a controversial plea deal in 2008 after having been accused of sexually abusing underage girls.

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