Warning: file_exists(): File name is longer than the maximum allowed path length on this platform (260): C:\zpanel\hostdata\zadmin\public_html\forexbr_com_br/wp-content/cache/supercache/www.forexbr.com.br/2019/10/10/lalo-alcaraz-a-cultural-consultant-for-the-oscar-winning-coco-helps-disney-and-nickelodeon-avoid-lazy-stereotypes/meta-wp-cache-3c155e7d7f22c8a9ced9fbc77b78c7ba.php in C:\zpanel\hostdata\zadmin\public_html\forexbr_com_br\wp-content\plugins\wp-super-cache\wp-cache-phase2.php on line 71 Lalo Alcaraz, a cultural consultant for the Oscar-winning ‘Coco,’ helps Disney and Nickelodeon avoid lazy stereotypes - Forex Brasil
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Lalo Alcaraz, a cultural consultant for the Oscar-winning ‘Coco,’ helps Disney and Nickelodeon avoid lazy stereotypes

In a perfect world, Hollywood wouldn’t need consultants like Lalo Alcaraz to get it right.

Disney DIS, +0.61%prompted outrage in 2013 after attempting to trademark the phrase “Día de Los Muertos” — the Mexican holiday Day of the Dead — for what would eventually become its Oscar-winning animated film “Coco.” Alcaraz, a writer, producer and nationally syndicated cartoonist, voiced his dissent in a cartoon depicting Mickey Mouse as a skeletal “Muerto Mouse” on a rampage. “It’s coming to trademark your cultura!” the illustration blared.

Disney took notice. Alcaraz later found himself working for Pixar as a cultural consultant on “Coco,” helping the filmmakers avoid similar missteps. And the movie, which featured an almost entirely Latino cast, earned praise for its portrayal of Mexican culture and went on to score Academy Awards in 2018 for best animated feature and best original song.

Today, the Southern California native serves as a cultural consultant and freelance writer for the Nickelodeon VIAB, +3.28% animated series “The Casagrandes,” a spinoff of “The Loud House” about a multigenerational Mexican-American family set to premiere Monday. The show follows the exploits of 11-year-old Ronnie Anne Santiago (Izabella Alvarez) after she moves to a city with her mother (Sumalee Montano) and brother (Carlos PenaVega), featuring voices from actors like Melissa Joan Hart and Ken Jeong.

It’s a weird job, Alcaraz said. But, he added, “It’s great.”

“I wish the job didn’t have to exist, because I wish everybody was culturally competent and we had mass diversity all over and equal representation — but we don’t,” Alcaraz, 55, told MarketWatch during last month’s L’Attitude conference in San Diego. (MarketWatch parent Dow Jones served as a media partner to the conference.)