Wendy’s is roasting the competition ahead of its breakfast launch and analysts approve

Wendy’s Co. is known for its spicy Twitter feed, and the fast-food chain is turning up the heat on its competitors ahead of the launch of its breakfast menu.

In the lead up, the company has taken aim at McDonald’s Corp. MCD, -2.79% and Burger King, a Restaurant Brands International Inc. QSR, -2.65% chain. Wendy’s is also using its fans’ tweets to target these quick-service chains.

Wendy’s WEN, -5.41% breakfast menu, which will include items such as the Breakfast Baconator and the Frosty-ccino, will be available nationally starting March 2.